About Pure and Echo by GN

Welcome to Pure and Echo by GN 💕

Hi, I’m Gabrielle, the founder of Pure and Echo by GN.

It all started with me overspending on beauty deals and steals. I loved finding amazing cosmetics, hair products, and beauty finds — and at one point, I even went on a full fragrance-collecting binge journey. I was always chasing the next new scent or cosmetic release. Eventually, I realized I was collecting more than I could ever use.

That’s when something clicked.

Instead of keeping all the good finds to myself, I decided to combine my passion for beauty with my skills in digital marketing and create an online platform where I could share curated beauty bundles with you at an affordable bundle price.

Pure and Echo by GN is a small business reseller focused on thoughtfully curated beauty finds. I carefully source products, bundle them with intention, and package every order myself with care.

The name Pure and Echo holds a special meaning to me.
Pure represents authenticity and intentional self-care.
Echo represents the confidence and impact that reflects back into your everyday life when you truly pour into yourself.

I’ve worked in the nail industry and healthcare for most of my career, always caring for others. For a long time, I didn’t take time to truly enjoy self-care for myself. I’ve struggled with self-confidence and often doubted myself. Starting this business is part of stepping outside that doubt and choosing growth.

This began as a hobby and side hustle — a creative outlet where I could share my love for beauty, fragrances, new cosmetic releases, and hidden gems. Confidence and transparency are key to me. What you see is what you get.

Every item is personally selected and packaged by me with care and intention. This brand is more than beauty bundles — it’s about self-investment, self-expression, and building confidence from the inside out.

As the brand grows, I’ll also be adding cute stationery — perfect for journaling, planning, making notes, and embracing self-care beyond skincare.

Based in Tolleson, Arizona, every order truly means the world to me. Thank you for supporting my small business and being part of this journey.

With love,
Gabrielle
Pure and Echo by GN ✨